The Ultimate Guide to 90s Fashion
, by Lewkin Unnie, 6 min reading time
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, by Lewkin Unnie, 6 min reading time
Nineties fashion is an eclectic mix of trends and styles, from grunge and minimalism to streetwear and high fashion — and fans of butterfly clips and chokers can rejoice because it’s back on the streets and the shelves. The influence of the ‘90s can be seen in every corner of the fashion world, inspiring designers, celebrities, and everyday fashion enthusiasts on the feed.
Old fashion? As if.Lewkin has your look at the iconic trends, timeless pieces, and cultural influences that shaped the style landscape of the era — totally buggin’! See how these trends make a modern splash and how you can try them out today.
There are so many 1990s American fashion looks to pick from! Each left their own mark on movies, music, and modern social media, and these are just a few that continue to stand out!
It all started in the underground music scene of the Pacific Northwest, characterized by its raw, anti-establishment aesthetic — the nineties were very down with the man! Influenced by bands like Nirvana (on CDs!) and iconic frontman Kurt Cobain, grunge fashion embraced a disheveled yet effortlessly cool vibe. We’ll say it — hot!
Grunge style walked so lumbersexual could run, with flannel shirts worn over graphic tees, distressed denim, combat boots, and oversized silhouettes. The grunge ethos of rebellion and individuality helped a whole gen fight the wave of mainstream culture — because fashion is never just about looks!
Minimalist fashion was the total opposite. It was all clean lines, neutral color palettes, and simple silhouettes, the dream of elegance and simplicity. Popularized by designers like Calvin Klein and Jil Sander, minimalist fashion embraced a less-is-more philosophy and kicked excess to the curb.
This vibe is how we got the classic supermodel slip dress. It also had a lot of turtlenecks, blazers, and high-waisted trousers for the effortless chic of #ThatGirl TikTok today.
The ‘90s brought us from the runway to the street, fueled by hip-hop culture. Streetwear was bright with urban style, blending looks from athleticism — the grandma of athleisure — graffiti art, and music subcultures.
It was influenced by hip-hop icons like Will Smith (Before the big slap!) and TLC, ‘90s streetwear meant bold graphics, oversized fits, and athletic silhouettes. Key pieces included tracksuits, graphic tees, bucket hats, and sneakers, with brands like Tommy Hilfiger and Versace embracing street culture and bringing it to high fashion runways.
Beyond the overarching trends of the decade, the 1990s gave us iconic fashion pieces that have stood the test of time — and come back again and again.
Some of the most iconic ‘90s fashion pieces include:
The humble t-shirt underwent a transformation in the ‘90s, evolving from a basic undergarment to a versatile fashion statement. Whether adorned with band logos, graphic prints, or minimalist designs, t-shirts became a canvas for self-expression and personal style — Billie Eilish gets it!
Slip dresses were a revelation in understated elegance — and a revolution in skin! Characterized by their slinky silhouettes and delicate spaghetti straps, slip dresses offered a peek into the boudoir.
They were made even more popular by supermodels of the time. Before Tyra picked top models, she was one, and she rocked the slip dress.
Overalls are a hardcore working-class hero with a movie makeover in the ‘90s, becoming a symbol of youthful rebellion and casual cool. They were worn by everyone from grunge rockers to pop idols and were beloved for their relaxed fit, practicality, and nostalgic charm. Paired with a crop top or layered over a t-shirt, overalls captured the laid-back spirit of ‘90s fashion.
What’s better than a baddie in a leather jacket? Leather jackets were a staple of ‘90s fashion, favored by everyone from grunge musicians to fashion icons.
Whether worn with ripped jeans for a grunge-inspired look or layered over a slip dress for a touch of edge, leather jackets add instant attitude and cool factor to any outfit.
Get ready to dive into the iconic ‘90s fashion moments that were practically stamped with celebrity approval and forever etched into pop culture history.
Here's a rundown of some of the biggest influences that shaped the style scene:
Remember tuning in to Friends and obsessing over Rachel Green's wardrobe? Jennifer Aniston's portrayal of the fashion-forward character catapulted her to style icon status with her signature layered hairstyles and timeless ensembles. From cozy cardigans to high-waisted mom jeans, Rachel's eclectic mix of pieces and New York City inspo defined ‘90s casual chic.
As if we could forget the fabulousness of Cher Horowitz and her enviable closet! Clueless not only served up major #OOTD goals but also introduced us to the glamorous world of high fashion. From designer labels like Versace and Tommy Hilfiger to statement-making plaid skirts and knee-high socks, Cher's fashion escapades were the epitome of ‘90s glam.
From Kurt Cobain's grunge aesthetic to TLC's iconic baggy overalls, musicians played a pivotal role in shaping ‘90s style. Think Cindy Crawford's supermodel glam and Naomi Campbell's fierce runway strut — these stars weren't just performers. They were style icons.
Whether you're channeling your inner Rachel Green with a cute crop top and mom jeans or unleashing your grunge goddess with a flannel shirt and combat boots, the ‘90s revival is all about embracing your unique style and making it your own. So go ahead, raid your closet, hit up the thrift stores, and get ready to slay those ‘90s looks like the fashion icon you were born to be.
Because when it comes to style, there are no rules — just endless possibilities and endless ways to express yourself. So let's make every day a throwback and keep the ‘90s alive and thriving, one killer outfit at a time. #90sFashion #ThrowbackStyle #FashionIcon #SlayAllDay
Sources:
How the Grunge Aesthetic Stands the Test of Time | Vogue
A Visual History Of The '90s Slip Dress | Harper's Bazaar Singapore | Harper's Bazaar
Everything to know about the history of the T-shirt | Vogue Australia
Cher's 12 Best Outfits From Clueless | InStyle